How to do effective marketing.

Recruitment

In the first phase, your client does not know you yet, he has not used with you. The first thing you have to achieve is that it reaches your company / sector and uses it for the first time. Focus on his problem, what concerns him, and create a recruitment strategy.
A recruitment strategy is a marketing tool that will allow new customers to come to your business and consume with you. Haz algo que atraiga a un gran número de clientes potenciales, por ejemplo, un descuento importante. Or a free product or service. Remember that the objective of the recruitment strategy is not to make money, it is to get new clients. And, to manage risk, limit it. Focus and continued action.

Conversion

Once your client already knows you and has consumed with you, what we want is to REPEAT. To achieve repetition you have to focus on what your client likes the most about you. Find out what your customer stands out the most about your product or service, and promote it within the customer's consumer experience. Let him know that what he values the most, he will always have with you. For example, an interior design company, follow up, send informative emails about the evolution of the contracted project, etc. It will be vital for the customer to be satisfied and accompanied, and that will make him want to repeat.

Loyalty

When you already have your unconditional clients, the important thing is that those clients recommend you, talk about you. And I'm not talking about a recommendation by request, it is not about your clients talking about you when someone asks them directly about your business. What it is about is getting a proactive and spontaneous recommendation, that is, that your customers talk about you, without anyone asking them. Most of the future clients that come to your company will come through the recommendation.